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¿Qué es el ROI y cómo calcularlo?

MarketerosLATAM 17/05/2021 0 Comentarios

Dentro de las métricas esenciales de cualquier negocio, quizás la más relevante para los directivos en inversionistas es el ROI. Sus siglas en inglés se traducen en Retorno sobre la…

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Smarketing: cuando el objetivo es maximizar el ROI

MarketerosLATAM 04/05/2021 0 Comentarios

El Smarketing es la integración entre el equipo comercial (ventas) con el departamento de marketing, con la finalidad de generar leads de mayor calidad y concretar ventas. Para conseguir mejor…

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