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¿Qué es un insight?

Cinthia Bazan Claro 05/05/2016 0 Comentarios

INSIGHT se considera la verdad oculta del consumidor, responde al ¿Qué? y ¿Por qué? De un hecho interesante acerca del público objetivo. Los insights son importantes porque explican la relación…

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Consumer Insight: Posibilidad de abrir los ojos a lo inusual

kpiscoya 02/07/2014 0 Comentarios

«Los insights son las verdades humanas que derivan de la forma de pensar, sentir o actuar de los consumidores y que generan oportunidades de nuevos productos, estrategias y comunicación accionable…

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