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¿Cómo realizar un focus group?

MarketerosLATAM 13/01/2021 0 Comentarios

El focus group o grupo focal es una técnica para la recolección de datos que permite obtener información en la ejecución de una investigación cualitativa. El objetivo de este método…

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Entre Marketeros

Jurgüen Klarick afirma que el focus group ha revivido

Entre Marketeros 28/12/2016 0 Comentarios

Jurgüen: «No estaba muerto, andaba de parranda; afirmó el grandioso, fenomenal, espectacular precursor del neuromarketing en la región».

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